What you see is what you see.

February 9, 2012

"The apps’ success is a testament to the growing popularity of mobile-based services and changing habits of daters, with mobile traffic on POF increasing at a rate of 3% a week. “40 percent of sign-ups in the U.S. are now via mobile device,” adds Frind. And with mobile users accounting for over 3 billion page views a month, the major shift in the industry has become undeniable."